While working for an economic development organization, I saw how frustrating and confusing it was to start a small business. It was particularly complicated for community and neighborhood artists. (under construction)
ROLE
UX Research & Designer
METHOD
Competitive Analysis, User Interviews, Kano Analysis, High Fidelity Wireframes, Design Systems
TOOLS
Figma, Miro, FigJam, Photoshop, GoogleSheets, GoogleDocs, Zoom, Pen & Paper
Entrepreneurs such as Artists and creatives earn wages through their art or services.
When entrepreneurs reach $600+ with a client, they will receive various tax forms from the IRS.
Being classified as a Sole proprietor or contractor does not offer asset protection.
The IRS will classify these entrepreneurs if they’re not informed about business structures.
Solution
As a solution, I created an app to help users walk through the process of starting a business. Users can choose between three business structures, a sole proprietor, a partnership, or a limited liability company.
Process
My first initial step was diving into competitive analysis and deep secondary research.
1.
Then, I met with stakeholders by conducting directed storytelling. With this information, I created a present user journey map.
2.
With the information from the competitive research, user interviews, and journey map, I sketched low-fidelity wireframes.
3.